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What should I look for in a reliable custom mobile app development company?

I’m currently searching for a custom mobile app development company to build a solution tailored to my business needs. Since off-the-shelf apps don’t offer the flexibility I’m looking for, I want to find a partner who can deliver scalable, secure, and user-friendly applications.

For those who’ve worked with such companies, what should I evaluate before making a choice? Is it more important to focus on certifications and industry experience, or should I prioritize end-to-end services like strategy, design, development, and ongoing support? I’d love to hear recommendations, lessons learned, or any red flags to avoid when selecting the right vendors.